Your UK audience, comparing a shortlist
“Best project management tool for a distributed team”
- 1Amplitude
- 2PostHog
- 3Nimbus you
You are named, third.
Generative Engine Optimisation
When your audience asks, does the AI get you right?
Not just whether the engines name you, but whether what they tell your next audience is accurate.
What makes this different
We ask the questions your audience actually asks.
Not a generic question list. We build your audiences first — the market they buy in, the language they decide in, who signs off — then write each question for one of them, at the point in the decision where they would really ask it.
In every market you sell to
In their AI model, and in their language.
Your China audience is not asking ChatGPT. The models they do ask were trained on different material, index different pages and reach Chinese sites Western crawlers never see. It is not a translation problem.
A generic question listmeasures a generic brand.
These are real profiles from the audience library, each with the market it buys in and who signs the order. Every question below was written for one of them.
Awareness
“How do I keep a distributed team’s tasks in sync?”
Early-career project leadChina · Decides aloneConsideration
“Best project management tool for a first-time team lead”
Ops manager scaling deliverySingapore · Signs the orderConversion
“Does Nimbus integrate with Slack and Jira?”
Agency founder juggling clientsAustralia · Signs the orderEvery number arriveswith what it means.
38%
Names you
Names you 9
Names a competitor 12
Names no vendor 3
Before they name you · 24 questions
What this means
The engines already know who you are.
9 of 24 unbranded questions reached for your name, which is the hard part and it is done. 3 questions named nobody at all: open ground, and the cheapest to take. The other 12 went to a competitor — each one worth opening to see who took it and on what, then deciding whether it is worth competing for or whether your effort belongs where you are already strong.
Where you get mentioneddecides how much it counts.
Which kinds of site carry your brand
- Community & forumswritten by whoever turns up34%
- Review & comparisonwhere audiences compare before choosing26%
- Independent authoritiesanalysts and regulators18%
- News & medianewsrooms with an editor and a byline14%
- Your own sitethe one group you write yourself5%
- Unclassifiednever guessed into a group3%
Open to anyone60%
Editorially controlled32%
Yours to control5%
Unclassified3%
Being mentioned is not the goal on its own. What counts is being mentioned on sites your audience already trusts, and spoken of well in the places they go to compare. An analyst report and a forum thread both add one to the count and carry nothing like the same weight, so the report keeps them apart.
Your overseas audience is askinga different AI model, in adifferent language.
A question list written in English only measures your English-speaking market. Here is the same buying question, market by market.
Best project management tool for a distributed team
One audience, one moment in the decision, three markets. A question written in English never reaches the audience that does not search in English.
A different model
Not a translated ChatGPT
Doubao and ERNIE are not Western models with a Chinese front end. They were built separately and they answer from their own training, so the same question reaches a different reasoning entirely.
A different library
Trained on material the West never ingested
Their answers rest on Chinese-language sources — domestic review sites, Zhihu, Xiaohongshu, local trade press — most of which no Western model has ever read. Two models can be equally capable and still hold completely different pictures of your category.
A different reach
They can read pages Western crawlers cannot
Sites behind the Chinese internet's own infrastructure are routinely fetched by Baiduspider and Bytespider and routinely missed by everyone else. Coverage there is not a setting you can switch on from outside.
Your China audience, at the same point in the decision
“分布式团队最好用的项目管理协作工具”
- 1飞书 Feishu
- 2Teambition
- 3Worktile
You are not named at all.
Same audience question, same stage of the decision. Two engine sets, two languages, two markets — and the brand that comes first is not the same one.